Retailer rides cultural momentum with influencer-created looks and a focus on superstar's two beauty brands. Read the whole story

UrFriendCharles.com launches in the U.S. with 150 products and the ability to ship to 44 states. Read the whole story

Pepsi introduced the spot across its Facebook, Instagram, and TikTok channels. Read the whole story

McCaffrey's strong connection to California will help Cadillac drive its mission to reach more consumers in this important market, according to the automaker. Read the whole story

A full campaign launched with a live event at a Raising Cane's in Las Vegas, where Flav worked as a Raising Cane's crewmember. Read the whole story

"Basketball was on everyone's mind in March - including automotive advertisers," says Stuart Schwartzapfel, EVP, media partnerships at iSpot.tv. Read the whole story

If the posters don't gross people out, the personal-care brand hopes the sensory out-of-home experiment will win fans for a new fragrance. Read the whole story

The launch campaign also includes limited-edition merch, and kicked off with a Coachella experiential activation. Read the whole story

  Georgia Aquarium and agency Doe-Anderson have unveiled some splashy out-of-home creative in Atlanta as part of a new brand campaign that  broke earlier … Read the whole story