In the new "She Built That" campaign, Lego champions a more inclusive definition of building -- and girls' power to shape the world. Read the whole story

The "Itchy Bear Season/Big Bear Itch Off" includes paid as well as organic social from the brand and influencers. Read the whole story

The sweet little cereal squares are eating each other. The food giant hopes the stunt can reverse steep sales declines. Read the whole story

McDonald's is jumping on the mini trend of recreating branded products as miniature plastic collectible toys with its latest Happy Meal. Read the whole story

The deal includes Genesis as the first sponsor of the PGA Tour's World Feed, launched this year to deliver content to golf fans across … Read the whole story

In a Popmenu study, 61% said restaurants will be their top category for budget-cutting. Read the whole story

The duo, who debuted at the Super Bowl, search for the final chalice. Read the whole story

Wintour will remain as chief content officer for Conde Nast and global editorial director of "Vogue" - titles she assumed in 2020. Read the whole story

Shot in Southern Italy, Ogilvy's creative invites spontaneity. Read the whole story