Top of The News
by Tanya Gazdik
The automotive retailer is embarking on a new brand positioning, campaign and tagline alongside upbeat spots from a new agency. Read the whole story

APPAREL
by Sarah Mahoney
The redesign honors Novak Djokovic as he eyes another historic win at the U.S. Open, as Vuori, ON, and New Balance shake up Nike. Read the whole story

CPG
by Les Luchter
Brand celebrates National TP Day with 24-hour blitz of digital billboards nationwide -- including locations where leading TP brands are based. Read the whole story

RETAIL
by Sarah Mahoney
Women drive 59% of discretionary spending -- and they're steering it toward bargains, not splurges. Read the whole story

PHARMA
by Les Luchter
A couple discuss the brand's 2021 ad, with a carrot substituting for the curved penis of Peyronie's disease patients. Read the whole story

FAST CASUAL
by Teresa Buyikian
Serrano joins the company from the East-Coast-based chain Dig Inn, where she also served as CMO. Read the whole story

CAUSE-RELATED
by Danielle Oster
Band-Aid topped the list of brands using cultural intelligence to connect with consumers across all segments. Read the whole story

SPIRITS
by Teresa Buyikian
Brand is touting 818 Minis as a limited-edition bag charm, "highlighting them as both functional and fashionable," says CMO. Read the whole story

COMMENTARY
by Tanya Gazdik, Staff Writer
"Keep the Adventure Going," is once again set to the tune of Steve Miller Band's "Rock'n Me" and will break after Labor Day. Read the whole story
by Steve McClellan
The company spent $87 million on measured media, last year, according to agency research firm COMvergence. Read the whole story