Humor, football and sparkle drive JCPenney's reinvention push. Read the whole story

Lisa Materazzo didn't rule out using AI created imagery in future executions, although everything in the recently launched campaign was shot live. Read the whole story

The centerpiece of the new global effort "When You Know It's Right, Don't Change a Damn Thing" is a two-minute film. Read the whole story

The brand's partnership with the Ohio State Buckeyes wide receiver includes exclusive name, image and likeness rights in the banking category, and "The KeyBank … Read the whole story

In the latest spin of "Like a Bosch," the appliance brand teams up with Reckitt's dishwashing brand for new levels of clean. Read the whole story

The Harris On Demand survey on behalf of Xenial of fast casual and QSR diners took a deeper look specifically at LTOs such as … Read the whole story

Nutrabolt expanded its initial minority stake in the influencer-founded wellness company, bumping it up to a 20% ownership stake in Bloom. Read the whole story

Branded kiosks provide consumers with free vision tests; for $20, results can be sent to telehealth doctors to generate glasses prescriptions. Read the whole story