Top of The News
by Sarah Mahoney
Generative search is rewriting the rules of visibility -- and CMOs who can't "talk to the algorithm" risk getting left behind. Read the whole story
BEVERAGES
by Danielle Oster
The company's Q3 earnings report topped analyst expectations, largely due to the growth of Zero Sugar and Diet Coke brands. Read the whole story
LUXURY
by Sarah Mahoney
The new holiday campaign flaunts $500,000 photo ops and bedazzled saddles, as parent slashes forecast and reveals new woes. Read the whole story
QSR
by Teresa Buyikian
Amy Sedaris headlines Dave & Brain Busters: cognitive-challenging games seniors can play at restaurant locations. Read the whole story
PHARMA
by Les Luchter
Rugiet, a telehealth provider of men's sexual health products, piles on the puns and innuendo in new campaign. Read the whole story
SPIRITS
by Teresa Buyikian
The actress stars in an ad touting Kahlua Dunkin' Caramel Swirl Cream Liqueur. Read the whole story
CPG
by Danielle Oster
The "Trick & Treat" pouch takes a brand trait Capri Sun is notorious for, and leans into it for comedic effect. Read the whole story
by Laurie Sullivan
Google is testing the ability to automatically assign a "New Customer Value" in "New Customer Acquisition" campaigns - without advertisers' consent and with pushback … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
The system is broken and needs to be overhauled, email engagement platform Breaker contends. Read the whole story