Top of The News
by Sarah Mahoney
Despite the surprise timing, the transition lands as a sign of stability ahead of results and ongoing digital expansion. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The program is launching in Los Angeles, Seattle, and Dallas, with plans to expand to additional markets. Read the whole story
INSURANCE
by Danielle Oster
Campaign aims to shift the conversation away from simple savings messaging to "emotional value." Read the whole story
PREVENTIVE HEALTHCARE
by Les Luchter
Ads and do-it-yourself kit are "designed to break through to this target demo with humor," says Neon creative director. Read the whole story
RETAIL
by Sarah Mahoney
The luggage brand's giant bag -- built with artist Gab Bois -- anchors a campaign aimed at travel, joy, and a break from AI. Read the whole story
SPIRITS
by Teresa Buyikian
Limited-edition version is "infused with real anger from real people" via audio recordings broadcast to tanks holding cider. Read the whole story
FOOD CHAINS
by Teresa Buyikian
Connected mittens are designed for a couple to sip Auntie Anne's Sparkleberry Lemonade without letting go of each other. Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
Commercials don't mention that it's the first three-row SUV in the market with more than 600 miles total driving range. Read the whole story
by Fern Siegel
"Shop With Me" stars Instagram influencer Steffy. Her social content, watched by 1.2 million followers, promotes Famous Footwear's in-store experience. Both run across social, … Read the whole story
COMMENTARY
by Michael Baer
If you suspect your marketing is underperforming, stop asking how to reach more people. Start asking how to earn more trust. Read the whole story