Top of The News
by Sarah Mahoney
Gen Z is "over" the mainstream. The platform wants to turn that into an ad advantage, even as investors question its AI edge. Read the whole story

BEVERAGES
by Danielle Oster
Olipop has soda-scented wrapping paper, while Mug Root Beer is releasing a limited-edition "Daddy's Home" cologne. Read the whole story

AUTOMOTIVE
by Tanya Gazdik
Gauff was previously partnered with BMW. Her new 5-year deal with Mercedes-Benz is reportedly valued at $90 million, according to Tennis USA Insider. Read the whole story

CANDY
by Sarah Mahoney
With boundary-pushing flavors and streetwear-ready partnerships, the 50-year-old brand wants to reinvent U.S. candy culture. Read the whole story

QSR
by Teresa Buyikian
Included in the collection: White Castle Crocs in the brand's signature blue and white colors, along with images of sliders. Read the whole story

AUDIO
by Danielle Oster
The digital music service launched what it called a "bigger and bolder" version of its "Spotify Wrapped" campaign. Read the whole story

HEALTHCARE
by Les Luchter
Ad evokes such NJ customs as ordering Taylor ham, egg and cheese at an old-timey diner to a "nonna" serving up "all seven fishes." Read the whole story

BEVERAGES
by Teresa Buyikian
The Roast Host Collection includes dinner plates inscribed with lines like "You couldn't read a room if it had subtitles." Read the whole story

AUTOMOTIVE
by Tanya Gazdik
Kia's primary agency of record in the U.S. is David & Goliath, owned by Innocean Worldwide, which provides global support and integration. Read the whole story

COMMENTARY
by Ray Schultz, Columnist
Two consumers are objecting to tried-and-true tricks of the email trade - messaging with false or misleading information in the subject line, according to … Read the whole story