• by Teresa Buyikian , Yesterday

White Claw’s latest collab brings new meaning to the holiday “roast.”

The hard seltzer brand has teamed up with comedy trio and “Saturday Night Live” regulars Please Don’t Destroy to create the Roast Host Collection, a new line of “holiday essential” merch  inscribed with various tongue-in-cheek “roasts.”

The collection was inspired by a recent White Claw survey that found “friends who regularly roast each other are nearly twice as loyal, with 78% saying roasting feels playful and friendly.”

The Roast Host Collection includes a serving platter with “You’re so brave for speaking before thinking”; a set of four dinner plates (which are also sold individually) with lines like “You couldn’t read a room if it had subtitles” and "Unsolicited advice is your love language”;  as well as a serving bowl and napkins with equally hilarious inscriptions.

“The holidays are all about laughter, connection, and maybe calling out your friend who makes the group chat go silent -- and we love them for it,” says Kevin Brady, vice president of marketing, White Claw. “We’re raising a Claw to the good-natured bonding that makes the best friendships feel even funnier and hangs more memorable.”

The Roast Host Collection is available now at whiteclaw.com/holiday,  with a second merch drop scheduled for Dec. 10. Prices begin at $5, but customers can purchase the entire collection for $45 plus tax.

Also available on the site is a “Roast Generator,” a tool designed to “deliver the perfect mix of light burns, big laughs and holiday cheer.” Customers enter details about the friend they’d like to roast, and the Please Don’t Destroy team will create and post a personalized roast video “that strikes the ideal balance of humor and affection.”