Top of The News
by Tanya Gazdik
U.S. consumers should be able to obtain it in early January via multiple channels, including retail pharmacies and online platforms. Read the whole story
HEALTH CARE
by Les Luchter
A holiday video card from healthcare marketing agency Real Chemistry explores a symbol of optimism in Japanese culture. Read the whole story
TRAVEL
by Danielle Oster
Passengers on a random Delta flight got a surprise $100 American Express gift card attached to their bags, via the Massachusetts Port Authority. Read the whole story
SPIRITS
by Teresa Buyikian
"SNL" comedian stars as a comedic bartender in a sports bar who aims to cheer up football fans whose teams have lost. Read the whole story
by Laurie Sullivan
NORAD and Google have independently integrated generative AI on their respective Santa trackers to enhance images and experiences on their websites through Christmas Eve. Read the whole story
by Wayne Friedman
Streaming platforms are down 8% in national TV spend/media value in Q4 so far to $121.4 million, with $121.4 million in national TV ad … Read the whole story
by Fern Siegel
New integrated marketing campaigns will launch in Q2 next year. Read the whole story
by Steve McClellan
Big finding from ad agency Leo's report: 45% of Americans say they "don't feel like very many people genuinely think or care about me." Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
B2C email is dead in terms of driving attributable and measurable sales. There's just too much fraud in the space. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
From shoppable TikTok to rapid-turn racks at TJ Maxx, younger buyers favor low price and fast novelty. Read the whole story