FMI's latest report finds retailers stepping up wellness efforts. But consumers remain inconsistent, cost-conscious and occasionally overwhelmed. Read the whole story

Spot takes a different turn after the gin-spilling robot turns out "to obviously be a person in a suit," says Reynolds. Read the whole story

Johnsonville and Dr Pepper turn mashup marketing into a hangout strategy. Read the whole story

Campaign strategists hope they've created a new buzzword for teens: "zill," "any action to show love to your mind on good, bad, or whatever … Read the whole story

The collection gives fans the choice between official teamwear and a lifestyle fanwear collection. Read the whole story

President Trump's Truth Social platform may separate from Trump Media & Technology Group to become its own publicly traded company following an upcoming merger … Read the whole story

Mattel is venturing further into the social gaming world by bringing its UNO card game to Fortnite and Roblox in the form of two … Read the whole story

Its remit is to enhance brand awareness. First work arrives in June. Read the whole story

The spot highlights a new high-tech roller coaster visitors can design before riding. Read the whole story