Top of The News
by Tanya Gazdik
Abercrombie & Fitch brand collaborated with singer-songwriter Gigi Perez on a cover of the iconic "Good Riddance (Time of Your Life)." Read the whole story
FASHION
by Sarah Mahoney
Long-term portfolio pruning is increasing profits, but CEO says prolonged conflict will simply add stress to already-pressured consumers. Read the whole story
HEALTH
by Les Luchter
"Madden NFL 2026," a football simulation game, is modified to reflect that fact. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Olympic gold medalist Caroline Marks will compete on the World Surf League Championship Tour while driving a 2026 Lexus GX. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Messi, Beckham, and Steve Carell. One group chat, 2.6 million followers. Lay's "scaled intimacy" is just getting started. Read the whole story
by Fern Siegel
Taika Waititi directs BBDO's creative, which showcases the city's delights. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
What are the implications for advertisers of the recent trial that found Meta and Google (YouTube) liable for platform addiction? Read the whole story
by Laurie Sullivan
Apple announced the appointment of Lilian Rincon to VP of product marketing for AI on Friday. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
The industry needs to fess up and stop making faux promises of frequency capping. Read the whole story