Lexus is partnering with surfer Caroline Marks as its
latest U.S. surfing ambassador.
She joins fellow Lexus athlete, surfer Griffin Colapinto, who was chosen by the Toyota luxury brand in September 2024.
Marks will
compete on the World Surf League Championship Tour while driving a new 2026 Lexus GX.
The Melbourne Beach, Florida native won the 2023 WSL Championship Tour Title and has
established herself as one of the most dynamic competitors in professional surfing. She was the 2025 World No. 2 ranked pro surfer and 2024 Olympic gold medalist.
“Caroline
represents the next generation of elite surfing talent – a world champion with relentless competitive drive and genuine authenticity,” said Lisa McQueen, senior manager, Lexus marketing,
in a release. “Whether she’s competing at the highest level or hitting the road in search of new waves, her approach to performance and balance aligns seamlessly with what Lexus
stands for.”
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Marks will appear in Lexus content, fan experiences, and on-site activations at select WSL events.
As the official automotive partner of the WSL in North America, Lexus
will maintain a strong presence across the 2026 season, serving as title partner of multiple marquee events and supporting the sport through premium fan experiences, athlete partnerships and on-site
activations throughout the year.
Lexus has several golf
ambassadors, as well as chefs who serve as brand ambassadors as part of
the Lexus Culinary Masters program.