• by Tanya Gazdik , September 8, 2024

Lexus is partnering with pro surfer Griffin Colapinto as its first-ever surf ambassador. 

The partnership was announced ahead of the 2024 Lexus World Surf League Finals in San Clemente, Calif., where fans will see Colapinto compete for the World Title. The event started Sept. 6 and runs through Sept. 14. 

The first of its kind ambassadorship follows the luxury automotive brand's introduction into the competitive world of surfing. In May, the brand announced an expanded partnership with the sport’s leading organization, the World Surf League. 

As the Official Automotive Partner of the WSL in North America, Lexus was named the title partner of the Lexus U.S. Open of Surfing, the Lexus WSL Finals, as well as the returning title partner to the WSL Championship Tour in 2025 with the Lexus WSL Awards and Lexus Pipe Pro.

Lexus WSL Finals attendees can preview the Lexus LX Surf Concept vehicle, as well as a curated surf shop experience at the Lexus House featuring an event-exclusive capsule collection designed by Los Angeles-based clothing brand Free & Easy. Select products will be given away on-site.

Born and raised in the surfing hotbed of San Clemente, Calif., Colapinto quickly discovered his natural affinity for surfing. By 2017, at the age of 19, Colapinto finished the season at the top of the men’s Qualifying Series rankings, earning him a spot on the WSL Championship Tour.

Last year, he was named champion of the Surf Ranch Pro and finished second at the Sunset Beach Pro and Margaret River Pro, earning a career-best third overall on the WSL Championship Tour Rankings. Coming off a recent victory at the WSL Fiji Pro, Colapinto is currently rated second on the WSL Championship Tour Rankings.