Top of The News
by Tanya Gazdik
Katelyn Zborowski, who has been at Yum Brands for 10 years, most recently was a marketing exec at Pizza Hut. Read the whole story
CPG
by Sarah Mahoney
As the new head of brand marketing, P&G's Omar Goff is pivoting the brand to "culture-forward" marketing. Read the whole story
RETAIL
by Sarah Mahoney
One of the U.K.'s best-loved value brands is headed to the luxury retailer. Read the whole story
HEALTH AND WELLNESS
by Les Luchter
"There's only room for one Ludacris in this world," intones a voiceover, "and it ain't gonna be your wellness routine." Read the whole story
BEVERAGES
by Teresa Buyikian
Brand will offer rebates for male pedicures nationwide, plus a nail salon pop-up in Philly April 8 providing in-person services. Read the whole story
FAST CASUAL
by Teresa Buyikian
Chipotle has brought back its Burrito Vault game in the U.S. and Canada, awarding over $2 million in prizes. Read the whole story
by Colin Kirkland
Meta's next Ray-Ban launch will prioritize consumers with prescription lenses, according to a report from Bloomberg. Meta continues to invest more heavily in its … Read the whole story
COMMENTARY
by Danyelle Horrillo
Marketing is rarely just about metrics. It's about the environment those metrics live in. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
Last week's verdict against Meta and YouTube cuts directly through the core defense platforms have relied on for decades. Read the whole story
by Laurie Sullivan
The IAB released a whitepaper Monday exploring autonomous AI systems that have begun to reshape how video is planned, optimized, measured and created. Read the whole story