Top of The News
by Tanya Gazdik
From adorable to kind of disgusting, brands are letting it rip for April Fool's Day -- the holiday every literal-minded journalist dreads most. Read the whole story
MERGERS
by Sarah Mahoney
The $45 billion deal lets it shake off decades of conglomerate logic, looking for faster growth. Read the whole story
HEALTH CARE
by Les Luchter
Lead with solutions, not diagnoses, when targeting women on this health issue, suggests Brightfield Group. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
The sustainable sneaker brand's tumble is the latest casualty of an antiquated D2C business model. Read the whole story
QSR
by Teresa Buyikian
In one spot, the skeptics are a boardroom of execs who say Box Feasts are "just too much chicken for too little..." Read the whole story
BEVERAGES
by Teresa Buyikian
Artist's sculpture decorates limited-edition bottles as part of celebration that also includes a sports ambassador campaign. Read the whole story
COMMENTARY
by Joe Mandese
Born in Italy, made in Vermont, Dell'Amore contains the secret ingredient needed for a super-premium packaged food brand. Read the whole story
BACKSTAGE EXCLUSIVE
by Barbie Romero
Luke Perkins shares why AI produces "correct" work but not meaningful ideas, how the 1.7-second attention window is changing creative, and why lived human … Read the whole story
by Fern Siegel
AlmaBBDO produced the singular twist. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Is this the beginning of a slippery slope that will lead to the dismantling of algorithmic ad targeting for everyone, or just legal minors? Read the whole story