Top of The News
by Tanya Gazdik
The regional furniture company created an old-school promotional stunt now engineered for viral amplification and PR pickup, not just sales. Read the whole story
DEPARTMENT STORES
by Sarah Mahoney
The retailer expects to exit bankruptcy this summer as it fine-tunes its list of store closures. Read the whole story
PERIMENOPAUSE
by Les Luchter
Ballet icon Misty Copeland, comedian Amy Schumer star in two separate campaigns. Read the whole story
BEER
by Teresa Buyikian
The actor appears as three different characters in spot for French beer maker 1664. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Automakers introduced new vehicles like the 2027 Kia EV3, while Hyundai debuted its fully-boxed body-on-frame architecture. Read the whole story
DESSERT CHAIN
by Teresa Buyikian
Japanese cream puff chain Beard Papa's brings the characters of new "Arknights: Endfield" game to life in dessert form. Read the whole story
by Fern Siegel
The show, a sequel to "Handmaid's Tale," debuts April 8. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
You can't just wing it. Marketing budgets are too tight for operational chaos. You need structure, even if the math is a little fuzzy. Read the whole story
COMMENTARY
by Jessica Antle
More and more, the question is not whether audiences will see your content. It is whether artificial intelligence will reference it. Read the whole story
COMMENTARY
by Erin Everhart, Staff Writer
Chili's is crushing the social media game. They've built a community that's more passionate about queso than skincare. We sat down with Director of … Read the whole story