Top of The News
by Tanya Gazdik
The vehicles will be sold as part of a charitable initiative benefiting the likes of Big Brothers Big Sisters of America and the American Red Cross. Read the whole story
ECOMMERCE
by Sarah Mahoney
Etsy's "Shop Other Jeffs" campaign turns Amazon Prime Day into a rallying cry for buying from real people, not billionaires. Read the whole story
SPIRITS
by Teresa Buyikian
Hero ad features Madonna posing in the purple corset bodysuit she originally wore 20 years ago at the 2006 Grammy Awards Read the whole story
AUTOMOTIVE
by Tanya Gazdik
"Rather than a big, traditional campaign that everyone's doing with high production values, we thought, let's do a test and learn," says Slate's Whitla. Read the whole story
FAST CASUAL
by Teresa Buyikian
Through CommuniTEA Connections, medical workers, educators, first responders and others will be rewarded for helping neighborhoods thrive. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
The Mars-owned brand hopes Chewbert, an animated character, can win over Gen Z. Read the whole story
by Steve McClellan
In March, Publicis alleged TTD was violating its master agreement, and failed an audit which led it to stop recommending TTD to clients. TTD … Read the whole story
COMMENTARY
by Erin Everhart, Staff Writer
From experiential tours to exclusive product drops, Lowe's is tapping into fandom with the NFL and Lionel Messi. We sat down with Gerardo Soto, … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
A story of operational mishaps, extreme sticker shock, and a massive disconnect between global boardroom expectations and actual consumer reality. Read the whole story