Companies that used to be just health insurers have branched out into other healthcare services and are rebranding to reflect that reality. Read the whole story

Oula, whose clinics combine midwives' and doctors' care, debuts OOH campaign with stickers affixed to two Big Apple staples: subways and sidewalks. Read the whole story

The study reveals that TikTok and Facebook have become primary providers of information for millions of younger patients, who feel that health services are … Read the whole story

Berry is equity owner in Pendulum Therapeutics, a developer and marketer of four D2C probiotic supplements that deal largely with gut health. Read the whole story

And pharma marketers (94%) cite social media as important channel to reach physicians, according to recent survey. Read the whole story

What do "direct" let alone "consumer" even mean when you are talking across health care providers, oncologists, MS and cancer patients, their worried families? … Read the whole story