"You act like I don't exist. While you ignore me, I'm out here changing lives," says a ViiV ad aimed at adults under 35. Read the whole story

Recent activations include a virtual gallery displaying art created with menstrual blood, a longtime practice once censored by museums. Read the whole story

The company has partnered with Memorial Sloan Kettering to support accelerated antibody design for potential pediatric cancer therapies that would take discovery from months … Read the whole story

With the exchange, users scan an expired over-the-counter pain product and unlock a code to switch to Advil. Read the whole story

The integrated marketing push targets key cities and early-career medical pros. Read the whole story

Spots showcase "cycle of addiction tied to everyday stressors like school, work, social life," says Truth Initiative CEO. Read the whole story

Northwell Health's CMO, writes "The playbook we've relied on for years is becoming obsolete. The AI revolution isn't a distant threat-it's reshaping search, consumer … Read the whole story