D2C company Tally Health cites evidence behind longevity efforts -- including Sima, world's oldest living lab rat (47 months, equal to our 126 years). Read the whole story
Pharma's digital mix was led by search, with 24% of the total, followed by ad nets with 22%, content ads with 19%, digital video … Read the whole story
The brand is breaking new creative advocating for women's sexual autonomy in the heart of Texas -- the most abortion-hostile state in the country. Read the whole story
"This suggests LGBTQ+ patients would be much more receptive to a message coming from their doctor than an ad," per healthcare agency CMI. Read the whole story
Last year GoodRx suffered major losses when its deal with a "key grocer" (most likely Kroger) went kaput. Read the whole story
The tool combines PulsePoint data with the Komodo Healthcare Map to provide first-party audience profiling and measurement, the firms say. Read the whole story
The review is global and will be managed in-house by CMO Drew Panayiotou, who joined the company last year from Alphabet's Verily. Read the whole story
Sales of facial injectables increased a whopping 236% among millennials and Gen Z, also targeted by Joe Jonas spot for Merz Aesthetics's Xeomin, Read the whole story