A survey found that direct mail, online and over-the-air TV were the most-used media by local healthcare providers such as hospitals. Read the whole story

On the downside, the data shows financial services, apparel and entertainment/media fell at double-digit rates during October. Read the whole story

Stephen Farquhar was previously CMO at Publicis Media. Alexandra von Plato is shifting to the role of chairman. Both will report to Publicis Groupe … Read the whole story

Guys playing pool discuss Peyronie's disease in a three-part series of videos promoting Endo's Xiaflex, an injection treatment for PD. Read the whole story

Winners of the brand's "Bring Comfort Home" sweepstakes will get a package containing all the ingredients for chicken soup, freezer pops, and branded footwear. Read the whole story

The brand tells "Marketing Daily" to expect "a full suite of print, digital, video, and social assets," targeted at both consumers and healthcare providers. Read the whole story