After two months in operation, Eli Lilly's launch into D2C sales with LillyDirect has been "surprisingly successful," said chairman/CEO David Ricks. Read the whole story

The campaign employs a young female narrator who addresses viewers casually, via an informal PowerPoint-style presentation. Read the whole story

With paparazzi snapping away, a voiceover says that "some people have been using medicine never meant for them -- for the smaller dress." Read the whole story

Yes, nonsmokers get cancer: 25 never-smokers die daily from lung cancer in the U.S., according to Lantern CEO Panna Sharma. Read the whole story

This will be the last total solar eclipse visible from the contiguous United States until 2044. Read the whole story