The marketer of hydration tablets celebrates its 20th anniversary with creative activations like a 10-day "Unexpectercise" workout festival. Read the whole story
The actor co stars, along with his mother, in a spot explaining that Parkinson's sufferers can experience hallucinations. Read the whole story
The new platform was created by Ogilvy soon after being named the brand's global AOR. Read the whole story
Consumer adoption of smart wearables is now nearly half (48%) of U.S. Internet households, according to Kristen Hanich, director of research for Parks Associates. Read the whole story
Campaign emphasizes healthcare system's "commitment to humanism in medicine...while showcasing its leading-edge clinical expertise," according to its agency. Read the whole story
A spike in first-time gun ownership tracks with record high gun deaths with more Americans dying from gun violence in 2020 and 2021 than … Read the whole story
In this episode of Brand Insider: BTS, Emily Simasek, Neurocrine Bioscience's associate marketing director, admits to early on being a people pleaser until she … Read the whole story