Marketing Pharma & Health Weekly
Thursday, February 13, 2025
  • 'Snowball' Campaign Tackles Spiraling Cold Weather Alcohol Use

    "Everything I Have Is Yours" croons Billie Holiday, as a snowball grows larger and larger in pursuit of a man drinking more and more. Read the whole story

  • Online Reviews Provide Key To Doctor Marketing: Report

    And while online reviews are deemed so important, more than half of respondents (57%) said they rarely or never leave their own HCP reviews. Read the whole story

  • Diaper Company Rascals Sings Praises Of Parents In Viral Spot

    Humorous song has lyrics like "You used to see your friends, and now you spend all your free time cleaning someone's rear end." Read the whole story

  • Simple Super Bowl Ad Lure: Free, Everyday Stuff - Or Water

    Super Bowl messages like those of T-Mobile/Starlink and Google Pixel, OpenAI and Salesforce had viewers a bit more interested in "practical tech" this year, … Read the whole story

  • Pfizer Prepares To 'Knock Out' Cancer In Super Bowl Spot

    "Knock Out" features a boy in boxing trunks symbolizing the battle against cancer as LL Cool J's "Mama Said Knock You Out" plays. Read the whole story

  • RIP, Brand Purpose

    Remember when marketers thought consumers wanted brands that stood for something? Read the whole story