The transaction allows Sycamore Partners to break up the company, likely retaining the struggling retail component. Read the whole story

Lilly hopes that "patients see themselves reflected in the commercial," says Ashley Diaz-Granados, SVP of U.S. immunology Read the whole story

The campaign, led by the Ad Council was designed in collaboration with Dentsu and developer studio The Gang and includes audio and video from … Read the whole story

"Oh, oh, oh, Ozempic": Singer Michael Trotter Jr. of The War and Treaty, sings the praises of the diabetes medication. Read the whole story

Willo AutoFlow+, which launched in December, has been selling its product benefits to parents through influencer marketing and press placements. Read the whole story

GLP-1 users are rediscovering the control and ritual of preparing meals, while alcohol consumption becomes more of a social activity. Read the whole story