Pharma & Health Insider
by Les Luchter, Staff Writer
Simple's "Weight loss without the stress" positioning includes time-focused eating and AI-powered weight loss coaches. Read the whole story
by Les Luchter
Women's health jumped to second place, with the category's $866 million in venture funding led by $200 million for tracking app Flo Health. Read the whole story
by Tanya Gazdik
This is the second whistleblower case involving Prezista and Intelence marketing by Johnson & Johnson. Read the whole story
by Les Luchter
Four OTC brands' mobile campaigns were celebrated by InMarket for high click-through/engagement rates and sales lift. Read the whole story
by Les Luchter
Elanco reworked the Village People hit to help promote its dog medicine that fights parasites. Read the whole story
by Les Luchter
New Little Snugglers now include both front and back "blowout blockers" plus "soft and crunch leg cuffs to help contain mess," says Huggies VP. Read the whole story

COMMENTARY
by Lisa Singer, Staff Writer
How much influence did your family have on your career choice? For Deepika Cattry, a whole lot- and she's proud of it! It wasn't … Read the whole story