Pharma & Health Insider
"I want the brand to be part of life conversation, not just illness conversation," says chief corporate brand officer Lina Polimeni. Read the whole story
Allegra's logo will be visible on star driver Marcus Ericsson's car, uniform and helmet, and pit crew uniforms will sport a QR code. Read the whole story
More than 90% of Americans vaccinate their children from life-threatening infections. Read the whole story
Zyrtec's pop-up NYC "Flower Flash" included 3,000 giveaways of flowers branded with a QR code sticker driving users to Zyrtec.com. Read the whole story
Spot focuses on a PI sufferer in a supermarket, showing how normal shopping behavior is nerve-wracking for her. Read the whole story
"Don't Stop Motion" is an animated short film documenting a crafts teacher's fight against rheumatoid arthritis. Read the whole story
Developed with pediatricians, the brand includes DHA Omega-3, choline and prebiotics. Read the whole story
The NBA MVP stars in a TV spot in which his 16-month-old daughter Eva steals the show, if not the ball. Read the whole story
Publishers can discern how their inventory is being judged by advertisers, Sovrn says. Read the whole story
- COMMENTARY
"Time" is launching an age-related initiative: "Time Longevity," which will feature reporting and analysis of the forces extending human life. Read the whole story
