Pharma & Health Insider
by Les Luchter, Staff Writer
The "mental health equivalent of platforms like OpenTable, Resy and Expedia" adds topflight marketing execs from major brands for its advisory CMO Council. Read the whole story
by Fern Siegel
The brand's AOR focused on essentials: no prescription, no appointment and no insurance required. Read the whole story
by Les Luchter
Ranked as one of the top 10 pediatric hospitals in the country, Children's Colorado still reports "surprisingly low" awareness in seven surrounding states. Read the whole story
by Les Luchter
Animatronic puppets sing about the pitfalls of blurred vision in Yuvezzi's online video, which anchors a broad-based campaign. Read the whole story
by Les Luchter
Zoe designed a checkered bomber jacket that ties in with Aflac's "Check for Cancer" campaign. Read the whole story
by Fern Siegel
The "First Then, First Now" campaign notes 275 years of achievements. Read the whole story
by Fern Siegel
She will handle strategy, growth and AI analytics for healthcare marketing. Read the whole story
by Rob Williams
For decades, brands sold wrinkle cream. Now they can sell a lifestyle. Better yet, a 100-year lifestyle. Read the whole story