Pharma firm Shionogi has launched Xocova, the first preventative treatment for anyone exposed to the still-dangerous virus. Read the whole story

The firm spends upwards of $600 million annually on media, according to agency research firm COMvergence. Read the whole story

The tubie community often feels "isolated and unseen, despite hundreds of thousands of people in the U.S,. being tube fed," says Compleat's marketing director. Read the whole story

Snapchat has announced a new ad format designed for pharma brands, intended to help brands comply with regulatory Rx ad requirements and utilize trends … Read the whole story

Young adults are urged to "make a choice that fits your life" by talking to their doctor about long-lasting HIV prevention. Read the whole story

Allison Worldwide's Global CEO writes, "As attention accelerates, so do the contradictions. Breakthrough innovation sits alongside misinformation and growing visibility sits alongside inequitable access. … Read the whole story