Pharma & Health Insider
by Les Luchter, Staff Writer
Hilo is bringing its Core device, which provides users with long-term blood pressure insights, to the U.S. through earned, paid and social media. Read the whole story
by Les Luchter
One ad says users of Lilly's Zepbound lost an average 50 pounds, versus just 33 pounds for users of Novo Nordisk's Wegovy. Read the whole story
by Les Luchter
The campaign "focuses on instilling confidence in severe asthma patients, GSK vice president tells "Marketing Daily." Read the whole story
by Wendy Davis
The bill "may have the practical effect of discouraging lawful advertising for ordinary food and beverage products, including, for example, restaurant advertising," the Association … Read the whole story
by Les Luchter
Birthday parties for kids with the disease are "a reminder the clock is ticking and I will outlive my child," says one mom. Read the whole story
by Les Luchter
Campaign includes sponsoring baseball radio broadcasts, and outdoor billboards with the words "ADULT DIAPERS" emblazoned in "large, unapologetic print." Read the whole story
by Les Luchter
BetterHelp's campaign includes partnership with a singer-songwriter and AARP, and the podcast "Mind If We Talk?" Read the whole story