Pharma & Health Insider
by Les Luchter, Staff Writer
Novartis, Biogen have seen spinal muscular atrophy patients move "from an era of survive, then thrive, and now optimize," says Biogen vice president. Read the whole story
by Les Luchter
The spot suggests that psoriasis medication Icotyde's results are as "unbelievable" as a unicorn passing by a doctor's office, Read the whole story
by Les Luchter
The campaign "focuses on instilling confidence in severe asthma patients, GSK vice president tells "Marketing Daily." Read the whole story
by Tanya Gazdik
Taco Bell said it had "voluntarily and temporarily removed limited ingredients at select restaurants as a precautionary measure." Read the whole story
by Les Luchter
Ranked as one of the top 10 pediatric hospitals in the country, Children's Colorado still reports "surprisingly low" awareness in seven surrounding states. Read the whole story
by Les Luchter
Campaign includes sponsoring baseball radio broadcasts, and outdoor billboards with the words "ADULT DIAPERS" emblazoned in "large, unapologetic print." Read the whole story