Red, White & Blog
Political marketers affirm that a successful election strategy this cycle must incorporate a range of media and platforms. Much talk has been focused around the budding of digital media as … Read the whole story
Email engagement and data platform Return Path has revealed that almost 20% of Republicans and Democrats remain undecided ahead of the Nevada and South … Read the whole story
- COMMENTARY
The media business typically accepts the usual spending windfall during election years and rarely looks at how political candidate and advocacy advertising works. Without … Read the whole story
- COMMENTARY
Campaigns today can look a lot like modern businesses, leveraging the latest technology and data to increase their efficiency and ROI. As political decision-making … Read the whole story
Rupert Murdoch is launching a new, right-wing Web site called Heat Street, led by former British Parliament member Louise Mensch. On Twitter, Mensch described … Read the whole story
