Should someone accredit the veracity of data that marketers use to ascertain the veracity of the content they advertise in? Read the whole story
Recent campaigns urging people to get vaccinated against COVID-19 show the benefits of demographic targeting, the ad industry argues. Read the whole story
Bedoya, who is founding director of the Center on Privacy & Technology at Georgetown Law, is probably best known for proposing curbs on the … Read the whole story
It is perplexing, given our knowledge of decision-making, that public health leaders still insist the key to persuasion is endless repetition of facts. Read the whole story
When marketers think about targeting messages, do they consider whether the audience segment has been vaccinated against COVID-19? They may in the future. That … Read the whole story
To date, the initiative has gotten support from ANA, 4A's, but only one other ad agency, explicitly: Boston-based Allen & Gerritsen. Read the whole story
"The question before this court is whether interstate broadband service will continue to be governed by a single, national set of rules, or instead … Read the whole story
FDA said flavored e-cigarette products posed a public health threat because of "well-documented, alarming levels of youth use of such products." Read the whole story
A decline for the next quarter aligns with the rise of the COVID-19 Delta variant and reapplication of pandemic protocols. Read the whole story
The spot, which also picked up the Grand Prix in the film category at this year's Cannes Festival of Creativity, celebrates sports. Read the whole story
The bill, scheduled for a vote Tuesday by the Democratic-led House Ways and Means Committee, is part of a proposed $3.5 trillion spending bill. Read the whole story