If I could be a fly on the wall at big agency meetings this week, I'd want to be present to hear Elon Musk make his hellscape pitch to Madison … Read the whole story
"At this moment, we cannot confidently state that Twitter is a safe place for brands," IPG emailed clients, per WSJ report. Read the whole story
"When you let go of the people who were responsible for keeping the platform brand safe, and there is no one immediately in that … Read the whole story
In a series of tweets this morning, Personette said she resigned Friday and her "work access was officially cut off" Monday night. "Business is … Read the whole story
"We are monitoring Twitter's actions, such as setting up a content moderation review panel, and assessing their design, governance, and potential to improve implementation … Read the whole story
The former Saturday Night Live cast member stars in a new ad from The Lincoln Project encouraging everyone to get out and vote despite … Read the whole story
My dad too was bipolar. A little about bipolar illness: it can be a terrible condition to have. Read the whole story
Cable TV revenues for its most recent quarterly period were slightly up 1% to $1.43 billion, while affiliate fees at its networks were up … Read the whole story
Paramount's TV media unit saw advertising decline 3% in Q3, despite strong gains in political advertising for its TV stations. There was positive news … Read the whole story
Brands today are spending more time in a space formerly reserved for politicians and issues groups. Whether it's Amazon's emphasis on being the best … Read the whole story
Traditional TV still reaches 81% of frequent-voter household, while 51% reached via streaming are incremental, per an Effectv analysis of 2022 primaries ad campaigns. Read the whole story
The stories are told in storytellers' own voices, and are accompanied by audio. Read the whole story
Site promises three-month investigations into public issues. Read the whole story
The accreditation applies only to Facebook's direct monetization controls, but Meta has already begun testing content-based inventory controls -- including adjacencies -- for both … Read the whole story
Political ad spend in sports programming will triple its previous revenue levels for these midterm elections, according to Viamedia. Across linear cable and related … Read the whole story