The chain, freshly out of bankruptcy, pins comeback hopes to a seasonal strategy, starting with a Spring-tastic Celebration -- and Unicorn Churros. Read the whole story
"We saw that you're trying to turn crispyjuicytender into an official word, and it just so happens that we own the URL crispyjuicytender.com." Read the whole story
The relationship aims to connect Dunkin' with people who are brand-flexible and don't watch traditional television. Read the whole story
A polygraph expert in a darkened room asks Budweiser's head brewer if 99-calorie Budweiser Select tastes like Budweiser. Read the whole story
But private equity partners will be more demanding of growth, Chief Outsiders reports. Read the whole story
A new lawsuit claims Google's anti-fraud efforts effectively prevent some people from redeeming Google Play gift cards. Read the whole story
The campaign comes as Apple prepares to implement privacy changes that will require iOS users to opt in to ads rather than opt out. … Read the whole story
Two-thirds of marketers in a White Ops survey experienced fraud in the past year. The percentage rises when the marketing budget exceeds $5 million … Read the whole story