Gen Z is back under the microscope, with new research from Piper Sandler highlighting important changes in way teens are looking at brands. Read the whole story

The good news is nine out of ten Americans are loyal to at least a few brands a year after the COVID-19 pandemic. The … Read the whole story

Its recent Twitter attempt to pursue a pizza partnership with Domino's failed --- but getting its fans involved was a win. Read the whole story

Ampere Analysis puts SVOD subs at 340 million, versus U.S. population of 330 million. Read the whole story

The killer app for interactive ads appears to be that they simply stand out, are good at generating attention, and make people curious enough … Read the whole story