QSR Insider
by Sarah Mahoney, Staff Writer
Pizza Hut is pepping up its classic Book It! reading program, giving the Reagan-era literacy program a vintage spin and new ad campaign. Read the whole story
by Ray Schultz
The new tools can help marketers target segments, connect to data sources and perform analytics, the CRM company says. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Chipotle was already ahead of many marketing curves that both the pandemic and social unrest accelerated in the last year. App ordering: check. Esports: … Read the whole story
by Steve Ellwanger
Video spots, OOH ads answer the question: How many ways can you integrate the letters in a brand name like Aha into everyday conversation? Read the whole story
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by Richard Whitman, Columnist
The study is part of NYWICI's #WOMENHEARD initiative, and the idea is to trigger more industry action to better address the needs of working … Read the whole story
by Wendy Davis
The U.S. "has continued to rely on an outdated self-regulatory model that does not take into account the full spectrum of Big Data and … Read the whole story