Marketing QSR Weekly
Tuesday, May 3, 2022
  • MullenLowe Debuts First Work For 'Finger-Lickin' Good' KFC

    The "finger-lickin' good" campaign is geared to millennials. The food is the centerpiece, not the fictional colonel, who plays a supportive brand role. Read the whole story

  • Much Ado About A Pronoun: KFC's New Slogan

    Ready for the big switch? Instead of "It's Finger Lickin' Good," it's now "THAT'S Finger Lickin' Good." Read the whole story

  • PHD Big Winner In Restaurant Brands International Media Review

    The Omnicom media shop was awarded U.S. media agency of record duties for BK and sibling restaurant chains Tim Horton's and Popeye's. The Popeye's … Read the whole story

  • 'Save Room For Ice Cream' Evokes Friendly's 87-Year Heritage

    It's the first advertising campaign for the 87-year-old chain since it was acquired in 2021 after declaring bankruptcy. Read the whole story

  • Zig Then Zag: A White Castle Alum's Path To CMO

    "I'd be in meetings and be the only woman in a meeting, and they'd be shouting phrases out at me and things that were … Read the whole story