Social media helped hype the connection between QSR chain and J-Hope of the Korean boy band BTS. Read the whole story

Prime members get free yearly membership in Grubhub+. Deal comes amid speculation that Grubhub parent Just Eat Takeaway may jettison the company it acquired … Read the whole story

The U.K. campaign pushes a simple message: It's not just the Whopper that defines Burger King; it's the grill lines. Read the whole story

As first major sponsor of OfflineTV, a gaming-oriented group of social media creators, McDonald's will sponsor streams, integrated content and in-person events. Read the whole story

As the 90-year-old Krystal restaurant brand looked to appeal to younger demos, the marketing team focused on college towns and some of their strongest … Read the whole story

Through a combination of app and loyalty program usage along with local events, Fazoli's is crafting a data strategy that funnels local intelligence back … Read the whole story

The fast-food industry spent approximately $4.5 billion on TV ads in 2019 telling us where to go. That figure is approximately what Americans spent … Read the whole story