Sixty-seven percent of those who had seen a QSR OOH ad and then engaged with the advertised chain made an in-restaurant purchase. Read the whole story

Injunction against PepsiCo was overturned by three-judge panel after company cited more than 100 uses of the term "Rise" on coffee and other beverages. Read the whole story

How can marketers navigate the new TV landscape increasingly dominated by over-the-top programming and streaming? John Bishop, VP business intelligence for Advertiser Perceptions, spoke … Read the whole story

The upfront TV marketplace, including broadcast and cable TV nets, posted "modest" gains -- up 5.8% to $20.1 billion, according to estimates from Media … Read the whole story

A downturn in the economy could drive a 9.6% decline in TV advertising this year to $78 billion, MoffettNathanson Research projects. An estimate with … Read the whole story