The retailer's head of marketing explains its love affair with TikTok, bridal adjacencies and the NashVegas party scene. Read the whole story
Footwear sales, which reflect family finances, are holding up. Skechers is strong, while Vans lost a step. Read the whole story
Amazon began focusing on local ads in June. Now its partnering with GNC, PacSun and other retailers to compete with Google's "near me" service. Read the whole story
Tiffany is offering its first NFT, with customized pendants of CryptoPunks. Read the whole story
"While lower-funnel activities, like search and display, might seem to be the best options for marketers" they "underperform their long-term counterparts over time," the … Read the whole story
The model includes recycled materials, as well as features to help customers camp longer by conserving resources such as water. Read the whole story
Best Buy, stung by declining consumer spending, now anticipates a 13% drop in the coming quarter. Read the whole story
The spot sees people opening a book and then being drawn into new worlds, represented with animation and other special effects. Read the whole story