One audience feels flush enough to splurge on toys and fashion. The other is desperate to save on groceries. Read the whole story

This will be the retailer's first brand campaign - and first association with an outside agency. Read the whole story

To explain revolutionary new tech, the company created a 14-month pre-launch odyssey. Read the whole story

Carey Collins Krug joins the fitness brand as it "enters new chapter." Read the whole story

Consumers haven't sealed their wallets inside an inflation-proof bunker. They're spending more freely, although not necessarily at the businesses with the biggest advertising budgets. Read the whole story