Retailers hope holiday cheer can dispel downbeat forecasts. Read the whole story

The new campaign will send consumers into the metaverse via a futuristic airport terminal, an upside-down world, an icy wonderland and a new branded … Read the whole story

Over a third of consumers have been scammed online. And email was the biggest vehicle, Norton LifeLock reports. Read the whole story

Snap's partnership with BigCommerce allows U.S. merchants to directly integrate their store into Snapchat as a one-stop-shop to sync product catalogs and create immersive … Read the whole story

The retailer is hoping to win holiday shoppers over with two different camapigns. Read the whole story

Meta Platforms says advertisers' fraud claims don't lend themselves to class-action treatment, given that metrics about potential reach were allegedly inflated by different proportions … Read the whole story

In new work from Digitas, the appliance company focuses more on time with loved ones and less on high-tech selling points. Read the whole story

New tools in the retailer's app make it easier for customers to visualize purchases before they buy. Read the whole story