MediaPost Publications - Marketing: Retail Weekly 02/25/2026

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Retail Insider

Urban Outfitters Reframes Influence In The 'Touch Grass' Era

by Sarah Mahoney, Staff Writer

New "Add to Story" campaign shifts attention from follower counts to participation, reflecting Gen Z's digital skepticism. Read the whole story

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Tommy Hilfiger's Modern Prep Gets A West Coast Vibe
by Sarah Mahoney
New campaign marks PVH's latest push to broaden Tommy Hilfiger's identity, starring Patrick Schwarzenegger and Abby Champion. Read the whole story
Flavor Flav Goes To Planet Fitness
by Sarah Mahoney
A new social-first campaign features the famous rapper as an enthusiastic gym buddy. Read the whole story

Fallon Highlights Sleep Number's ComfortMode Mattress
by Fern Siegel
The ad's thrust is you live a better day with a restful night. Read the whole story
Brands Unite To Recognize 'Matresence,' Term Connoting Motherhood
by Les Luchter
Campaign aims to add word to the dictionary to make moms "feel much more seen and understood." Read the whole story