With the appointment of Melanie Babcock as vice president of Retail Media+, the home-improvement giant gets serious about its ad-network intentions. Read the whole story
The No. 1 baby-clothes brand knows not everyone wants to share the friendly skies with infants. A new contest helps parents apologize in advance. Read the whole story
But most big companies are consolidating vendor contracts to reduce expenses, Foundry reports. Read the whole story
Ready to move beyond Billy and Poang? The retailer is introducing IKEA Interior Design Service, giving customers video access to designers. Read the whole story
In a related move, the MRC said Comscore's Mobile Metrix service will also remain unaccredited, although Comscore has pledged to re-enter the accreditation process … Read the whole story
More than three quarters of marketers said performance and efficiency significantly improve when they implement data analytics in their audience targeting. Read the whole story