This ecommerce company knows dogs and cats really are people. Its CMO explains how a new campaign normalizes how they're all part of the family. Read the whole story
The denim powerhouse may be late to the resale party. But it's got a novel social approach enabled by the ThredUp platform. Read the whole story
Retailer continues to chart new territory with "This is Tiffany," campaign that aims to promote self-expression along with precious metals. Read the whole story
A Commerce Department report notes a 4.3% drop at home improvement retailers, a 2.2% decline in spending on apparel, and a 1.9% dip at … Read the whole story
Ready to move beyond Billy and Poang? The retailer is introducing IKEA Interior Design Service, giving customers video access to designers. Read the whole story
Marketers need to know that moral outrage on social media often doesn't mean what they think it does, according to new research from Northwestern … Read the whole story
Urban streetwear brand SikSilk experienced a 25% increase in ecommerce purchases from on-site search and a 36% decline in site abandonment after implementing AI-powered … Read the whole story
Delivery trucks and buggies may have been the original OOH vehicle. Goodlife apparel reshuffled the idea with branded office trucks tagged with tracking beacons. … Read the whole story
A fourth-generation optical company keeps bootstrapping its way into the broader vision-care market. Read the whole story