Marketing: Retail Weekly
Wednesday, October 18, 2023
  • Deloitte: Surprisingly Bright Holiday Ahead

    After a pullback on back-to-school spending, new research from the consulting company reveals people want to make merry like it's 2018. Read the whole story

  • The Long, Quiet Story Behind AT&T's 'Sound Of Silence' Ad

    Here's how the telecommunications giant got the first 5G football helmet across the goal line, working with Gallaudet University and the Deaf community. Read the whole story

  • Advertisers Can Now Track CPG Sales On TikTok Shop

    Consumer intelligence firm NielsenIQ (NIQ) is now measuring sales across CPG categories on TikTok Shop, the social media platform's new ecommerce solution that allows … Read the whole story

  • Holiday Shoppers Will Look For Deals Even As They Spend More

    Budget-minded consumers are likely to respond to holiday ad messaging that touts value. Read the whole story

  • Puma Celebrates Iconic 'Silent Gesture'

    The athletic-shoe company is commemorating Tommie Smith's brave activist salute with a special collection. Read the whole story

  • Carbon Cleanup In Aisle Nine

    While Kroger still is working on a metric measuring the carbon output of off-site digital buys, it has become the first retail media giant … Read the whole story