After a pullback on back-to-school spending, new research from the consulting company reveals people want to make merry like it's 2018. Read the whole story

Here's how the telecommunications giant got the first 5G football helmet across the goal line, working with Gallaudet University and the Deaf community. Read the whole story

Budget-minded consumers are likely to respond to holiday ad messaging that touts value. Read the whole story

The athletic-shoe company is commemorating Tommie Smith's brave activist salute with a special collection. Read the whole story

While Kroger still is working on a metric measuring the carbon output of off-site digital buys, it has become the first retail media giant … Read the whole story