Marketing: Retail Weekly
Wednesday, June 26, 2024
  • Target Looks For A New CMO

    Current CMO Lisa Roath is moving to chief merchandising officer of food, essentials and beauty, effective early next year. Read the whole story

  • Macy's Brings Back Summer's Greatest Hits

    In the first campaign under the new CMO, the retailer reprises the classic "Lovely Day." Read the whole story

  • Best Buy In Exclusive AI Deal With Microsoft's Copilot+

    The electronics retailer is offering more than 40 models of Copilot+ PCs, with 30,000 Blue Shirt and Geek Squad experts ready to help. Read the whole story

  • Amazon's Plan For Building The Perfect AI-Powered Ad

    Amazon Ads has developed AI-driven features to dynamically design and resize creative, but its work on ad platform features will take it into identifying, … Read the whole story

  • Nike Sued For Misleading Investors When It Touted D2C Strength

    The class-action suit says the athletic shoe giant misrepresented its success in earnings calls. Read the whole story

  • JanSport Campaign Goes For Honest Gen Z Laughs

    In bathroom stalls, unhappy hikes and dreaded middle seats, the backpack giant's back-to-school effort finds comedy in the mundane. Read the whole story