Parents, still worrying about family finances, say they'll hold the line at $586 per child. Read the whole story

Adobe Analytics data shows the impact of marketing dollars spent during the first day of Amazon Prime Day event. Read the whole story

With 40% of Americans expected to dip into Amazon's "best deals" frenzy, Macy's is focusing on loyalty programs. Read the whole story

The whole world wants a little more sleep and a little less drama. Ikea aims to capture that longing with new ads. Read the whole story

For those who love marmalade -- or small, sticky bears -- the Estee Lauder-owned brand says it made the scent "Just because." Read the whole story

Technology from impact.com will enable live shopping platform HSN to recruit, engage, manage and analyze its creator partnerships and effectively "build its own network … Read the whole story

Sid Lee produced the creative, positioning Fila as celebrating a zest for life. Read the whole story

The men's fashion brand has partnered with immersive content creators Metaverse Group and Super League to help introduce Psycho Bunny into the gamified Roblox … Read the whole story