Amazon is discontinuing its Inspire social feed, which resembled TikTok Shop and allowed users to purchase products from branded creator-made video and photo content. Read the whole story

The company hopes Kardashian's shapewear magic can reignite women's enthusiasm for workout apparel. Read the whole story

Mavely VP of Business Development Usaid Khan talks about the promise of "everyday influencers," being bullish on social commerce, Mavely's recent acquisition, why Reddit … Read the whole story

Thirty percent of consumer brands do not have a social commerce strategy, although social platforms like Instagram and TikTok make up a growing portion … Read the whole story

The company is rolling out the next phase of "You Got This" and introducing the luxury A-Type Collection. Read the whole story

With "Soft Wins," the brand challenges the high-intensity mindset of runners by promoting joy and balance -- with a little help from Elmo. Read the whole story